SELECT – TRIGGER MY VISIT
The primary reason for choosing an outlet is purchasing method, with an equal preference for ordering at outlet or from home1
Visible branding whether in person, on maps like Google, or on delivery apps, is key to trigger the selection of your outlet.
See how the latest technology can turbocharge your sales.
Read Our Google Business Profile Guide1Lumina Intelligence, Eating and Drinking Out Panel, Data 52 wks to 04.08.24
SELECT – TRIGGER MY VISIT
Familiarity of venue, value for money, speed of service and level of choice are the top reasons for choosing an establishment1.
Consider promoting offers or new products on your socials to keep your venue front of mind.
Read our social media tipsUse our digital assets and images to showcase your latest promotion.
Download digital images for your outlet1Lumina Intelligence, Eating and Drinking Out Panel, Data 52 wks to 04.08.24
SELECT – TRIGGER MY VISIT
The key reasons for selecting quick service restaurants are not wanting to cook, wanting a treat or being out and about, accounting for almost 50% of all consumers.1.
Ensure passing trade can see your offering by using outdoor media such as Window Vinyl’s and A Frames.
Take a look at the Free point of sale we have available for your outlet.
Browse POS Kits1Lumina Intelligence, Eating and Drinking Out Panel, Data 52 wks to 04.08.24
CONNECT COMPLEMENTARY CATEGORIES
Meal deals allow foodservice operators to encourage buying a greater number of items per visit & increasing average spend, whilst customers get value for money1.
1 IGD UK Quick Service Restaurant (QSR) Sector, November 2022
Provide meal & snack deals with a variety of soft drinks to meet different customer needs and preferences on different occasions and day parts. Shoppers tend to be more health conscious earlier in the day and earlier in the week4.
4 Lumina Intelligence-Eating and Drinking Out Panel, Top Growing reasons for choosing an establishment, 12WE 21/03/2022-12/06/2022
Don’t leave out a kids drink in the kids meal deal, kids & parents value it.
MAKE MOMENTS MORE ENJOYABLE
Add excitement and encourage exploration with seasonally paired limited editions and meal deals.
Find out more about food & drink pairingSEARCH – HELP ME FIND WHAT I WANT
75% of consumers decide what they are ordering whilst in venue, with 56% looking at a menu before arriving.3.
Ensure menus in outlet and in-app are easy to read and offer versions with detailed calorie or nutritional information to support consumers in selecting items that meet their needs.
Ensure imagery is clear & recognisable to support quick decision making.
Menu Principles | Sensational Drinks3 KAM Media, Influencing in Venue, December 2023
HOT ON HOTSPOTS
Identify secondary placement of soft drinks POS & menus, cut through with fewer bigger better messages, i.e. ‘new, different, special’.
Order free POS kitsHOT ON HOTSPOTS
Provide drinks menus on tables using appealing images and menu descriptors that convey taste, refreshment & treat / worth more. Don’t forget kids’ menus.
Use our free menu maker toolMAKE MOMENTS MORE ENJOYABLE
Link Soft Drinks to occasion bundles, calendar events and experience led activation.
Leverage supplier partnerships to offer brand-led campaigns for everyday occasions and for special calendar/sporting events.
Order free POS kitsFOCUS ON FUNDAMENTALS
Ease of ordering is the no.1 in satisfaction ratings2.
2 Lumina Intelligence EDOP
2 in 5 consumers browse the menu for longer when ordering digitally, whilst 55% agree they find browsing easier in an app1.
1 Lumina Intelligence UK Restaurant Market Report February 2022
Provide in-venue push technology apps and table ordering solutions to drive incremental sales and trade up customer to higher value or promotional offers.
Read more on menu principlesEASY TO NAVIGATE
Locate chillers in high footfall areas, use clear and visible signage to help customers easily locate your soft drinks range.
Clearly communicate the credentials of your soft drinks range through optimised chiller POS. Call out taste descriptors, liquid credentials & nutritional information.
Make choice simple by implementing customer decision hierarchy and visual optimisation insights into your chiller planograms.
Use our fridge plannerSTOP – STOP ME IN MY TRACKS
1 in 5 consumers chose a fast-food outlet based on its drink’s menu, increasing to 37% for 16–24-year-olds.2
To stop consumers in their tracks, link advertising from out of home media to within outlet via items such as posters.
2 Mintel, Fast Food Restaurants 2023, September 2023
STOP – STOP ME IN MY TRACKS
46 % of total occasions in fast-food outlets include food & drink, increasing +1.5 pts YOY.1.
Place fridges or dispense units with eye-catching designs near the till to boost drink sales alongside food, increasing overall spend in outlet.
Explore our fridge planner1 Lumina Intelligence, Eating and Drinking Out Panel, Data 52 wks to 04.08.24
CONNECT COMPLEMENTARY CATEGORIES
Drive 2nd drink purchase in ‘on the go mission’ by recommending a ‘drink for later’ with hot drinks.
MAKE MOMENTS MORE ENJOYABLE
Define and train staff on your perfect serve standards for your drinks range, including, glassware / cups / ice.
Easy to Navigate
Train staff on your soft drinks range, product credentials, key selling facts and nutritional needs - as you would with your food offer.
Hot on Hotspots
Train and incentivise staff ‘on perfect sell and service’ techniques.
CONNECT COMPLEMENTARY CATEGORIES
Soft drinks and food pairing matches both in your menus and via staff recommendation.
FOCUS ON FUNDAMENTALS
Get the basics right, ensuring any barriers to purchase are removed. Customers expect friendly service, knowledgeable staff, quick & easy ordering and great tasting, chilled soft drinks.
SPARK – INSPIRE ME TO BUY
28% of consumers are actively seeking new options and younger consumers are particularly interested in trying new items.1
Deliver best-in-class classics but also introduce different items to tap into trends, treat mentality and reduce menu fatigue.
Get exclusive offers from our partners1 Lumina Intelligence, Eating and Drinking Out Panel, Data 52 wks to 04.08.24
STUMBLE FREE – REMOVE BARRIERS TO PURCHASE
The number 1 reason for disappointment in fast-food outlets is food or drink options not being available.4
Ensure availability is high across food & drink ranges in outlet and on app to avoid consumer disappointment.
Fast food outlets that are conveniently located, maintain high hygiene standards, offer excellent service & generous portions appeal to 88% of consumers.2
Find out the latest industry trends2 Mintel, Fast Food Restaurants 2023, September 2023
4 KAM Media, What really irritates your customers, 2023